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Cookies Policy

Updated February 2022

This policy explains how Viakeys Ltd (“We,” “Our” or ”Us”), company registration number 06882871, registered at 47-49 Park Royal Road, London NW10 7LQ, United Kingdom also trading under the following name(s):

  • ViaScreens

Use cookies when users (“you” and “your”) visit our websites;

  • ("our website")

1. What are Cookies?

1.1. Cookies are small data files that are stored on the electronic devices you use to access our websites. It identifies, tracks, stores and sends information about your usage to us and associated third parties to help with the functioning of our website as well as providing you with efficient and tailored services.

By law, we must seek your consent first before doing this. This is why you will see a banner across your screen informing you about cookies used as you enter our websites.

What type of cookies do we use?

2.1. Cookies can either be session or persistent cookies. Session cookies act as bookmarks on the website to mark where you last left the site and stores information for memory purposes. An example of this will be where we may need to remember what you put in your shopping cart in order to process your purchase. By default, web pages do not have a memory function and this cookie compensates for that. At the end of your session, these tend to be deleted. Persistent cookies on the other hand store information relating to your preferences and helps with customising the services we provide to you. These cookies are stored for a set expiry date which can be up to 2 years unless deleted by you. Cookies can either be used by us, known in these instances as first party cookies, or by our partners on behalf of us, known as third party cookies. Categories of cookies can further be broken down in accordance with its purpose. These purposes include providing us with statistics, for tailoring advertisements to you and to allow for our websites to function. The cookies we use are:

2.1.1. Strictly Necessary cookies

This category of cookies is essential to the functioning of the website. Without these cookies, we will not be able to run our websites or run it efficiently. Because of how crucial these cookies are, we are not required to seek your consent before storing these on your devices. We use:

Cookies Cookie Type Purpose Retention First or Third - Party Cookies
SHOP_SESSION_TOKEN; cart-quantity; Token These cookies are necessary for the functionality of the shopping basket. 7 days First Party
rc::a; rc::c Persistent This is to ensure human use of our site as oppose to bots. N/A First Party
XSRF-TOKEN Session To secure the website and visitors to the website. End of browsing session First Party
zcsr_tmp Session This cookie ensures a user can be identified as either a guest or logged-in user. It provides efficient functioning of the site. 1 day Third- party: connected to our CRM

How to refuse to consent to the use of these cookies

In order to provide services, this is essential and cannot, therefore, be refused.

2.1.2. Statistic Cookies

Statistic cookies are used to collect and extract information, to then be used for analysing our relationship with you. All information collected from these cookies is anonymised. We use:

Cookies Cookie Type Purpose Retention First or Third - Party Cookies
_ga Persistent

This generates statistical data on how you use our website. We then use this to help better our general services to our customers.

2 years

first party

_gat Persistent This regulates request rates. We then use this to help better our general services to our customers. 1 day first party
_gid Persistent This generates statistical data on how you use our website. We then use this to help better our general services to our customers. 1 day first party
Ajs_anonymous_id N/A This identifies the number of visitors on our site. 1 year First Party
Fornax_anonymousld; utsdb N/A Persistent These cookie registers users’ behaviours on the website which we use to tailor our services to you. 2 Years First Party
siqlsdb Persistent This cookie allows for us to obtain users’ behavioural data whilst using the website which we use for statistical purposes. N/A Third Party: This feeds to our CRM
STORE_VISITOR Session This cookie provides us with numerical and anonymised data of visitors to our website. 1 day First Party

2.1.3. Targeted cookies

Targeted cookies are used to collect information that will help us understand the right advertisements to display to you whilst browsing our website. This will also help us and third-party advertisers know the right adverts to publish, enhancing user experience in general.

Cookies Purpose Retention First or Third - Party Cookies

This cookie will collate user preferences in order to present relevant advertisements to you.


First Party

_fbp; tr Facebook use these cookies to deliver relevant advertisements to you from third parties. Session Third party: Facebook
B3e783bb62 Looks at visitor online behaviours and helps us understand keywords that engage customers. 1 day Third party: This feeds to our CRM
ajs_user_traits; ajs_user_id These cookies help with providing relevant 1 year First party
ajs_group_properties; ajs_group_id; ajs%3Atest; ajs%3Acookies advertisements to you efficiently.

2.1.4. Other Third-Party Cookies

These cookies are used by third parties when you access our site and will not always be on our behalf. In each instance, the cookie usage is beyond our sphere of control. For how you can control the use of these cookies on your browser please refer to the Cookies Preference section of this policy or to the third party’s cookies policy.

Cookies Purpose Retention Third party

Reports user’s actions after clicking or viewing content on our page. To find out more information on this process please refer to Google’s privacy and cookie policy.

1 year

Google DoubleClick

NID Identifies your device and is used for targeted ads. 6 months Google

Cookies we use do not collect information that personally identifies you. We may, however, link the information obtained by cookies to personal data we process about you. Where this is the case we comply with data protection laws such as the Data Protection Act 2018. Please refer to our privacy policy for more information.

3. Cookies Preference

3.1. How to give my consent

Upon accessing our website, we will notify you of the use of cookies as well as easy navigation to this policy for more information. When you click to accept all cookies, you are consenting to us using all cookies as above. Where you continue to use the website without clicking to accept or you exit the banner, you have acknowledged that cookies are being used and with the continual use of our site you demonstrate to us you are happy for us to go ahead with using cookies.

3.2. How to alter or withdraw my consent for you to use cookies

You can remove or block these cookies by altering your browser settings in either the ‘options’ menu or ‘preferences.’ This will be dependent on the browser you are using. For more information on how to do this, please use the Help function within your web browser. Please note that the cookies are used for your interest and by removing the cookies, this will impact the functionality of the website and will diminish your user experience.

4. Changes to our Cookies Policy

We reserve the right to make changes to this policy which may happen from time to time and in line with legislation. Please do check here regularly to see these changes.